{"id":437,"date":"2026-04-08T12:34:00","date_gmt":"2026-04-08T12:34:00","guid":{"rendered":"https:\/\/kora04.com\/?p=437"},"modified":"2026-04-08T12:34:00","modified_gmt":"2026-04-08T12:34:00","slug":"social-content-creation-and-ai-ally-or-adversary","status":"publish","type":"post","link":"https:\/\/kora04.com\/?p=437","title":{"rendered":"Social Content Creation and AI: Ally or Adversary"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n

It\u2019s hard to ignore AI (Artificial Intelligence) at this point. Either you are using it, talking about, protesting it, or at least <\/i>seeing videos on it constantly. The AI bubble is here and shows no sign of popping anytime soon. The topic can feel overwhelming at times with the amount of information available at your fingertips. So, let\u2019s focus on just one aspect of it today and talk about the rise and impact of AI on content creation.<\/p>\n

The Rise of AI in Content Creation<\/h2>\n

AI and content creation have been working together for much longer than many would like to admit. AI programs have been keeping content creators\u2019 grammar in check long before the ability to generate a video of a talking dog on a surfboard. Recently, though, the rate at which new features and programs as well as what they are capable of doing has been growing at an exponential rate. It seems every month, companies like Adobe, Open AI, Canva, and others are rolling out new features and integrations. The big<\/em> call out, though, is that most people assume AI means Generative AI. However, at the end of the day, AI just refers to a program that has been trained to mimic or replicate human intelligence. Generative AI creates new content like text, images, or code from patterns it learns, acting as a creator. Not everything a content creator uses is Generative AI vs traditional, so it\u2019s important we look at the whole picture when having this conversation.<\/p>\n

How is AI Being Used for Content?<\/h2>\n

Most AI used in the content creation process can be broken down into two categories: \u201cPolishing\u201d or \u201cProducing\u201d.<\/p>\n

Polishing: When the AI program is being used to enhance an asset or simply assist the user by simplifying a tedious part of the creation. Examples of this would be grammar checking services, background detection, auto adjustments of photo touch ups, enhancement of audio, etc.<\/strong><\/p>\n

Producing: When the AI program is creating an asset from a prompt. Examples of this would be generated images, videos, music tracks, and copy.<\/strong><\/p>\n

While considering the above definitions, it may be easy to say, \u201cSo Producing<\/strong> is just Generative AI and Polishing<\/strong> is everything else.\u201d There can be a lot of grey area and crossover within the two categories. For example, if you typed an entire script and used a service that generated a voiceover of the copy that you wrote, were you polishing or producing? You can argue both, and the two aren\u2019t mutually exclusive. While you did generate something, it wasn\u2019t as in depth as telling software to create a speech on a topic. In this case, I\u2019d lean this towards this being slightly more polished. It\u2019s an additive element to something that you are still curating and editing. It is not replacing the process of making the whole asset but rather assisting with a part of the process. This nuance is important to consider when deciding whether or not to use AI for content creation.<\/p>\n

\n
\n

\"Ignite<\/p>\n

Need a Social Strategy That Actually Works?<\/p>\n

The original social media agency. Social First. Social Only.<\/p>\n<\/div>\n

See Our Services<\/a><\/div>\n<\/div>\n

What are Best Practices on When and When NOT to Use AI for Content?<\/h2>\n

This is a tricky question to answer as there is no \u201cone size fits all\u201d approach regarding AI consideration. Much of this is due to the fact that the topic of AI is heavily influenced by feelings from users and those on the receiving end of content on the impacts and implications of using AI. Hence why if you were to search this question on Google, you would get a myriad of responses. Our goal as social media experts is to help simplify the process for you (as much as it can be simplified) as well as set proper guardrails on the use of Artificial Intelligence in content creation.<\/p>\n

When to use AI:<\/strong><\/p>\n