Being in social media marketing since 2007 means that I’ve been around to see a lot of shiny new platforms come and go. I also commonly joke that “what goes around comes around.” Suddenly old “organic” tactics are becoming new again. Reddit is no exception. It’s been around, but mostly leveraged by tech brands that … Read more
It’s no secret, the social media news cycle moves fast. Platforms continuously update, reports are constantly released, and what’s in on Monday may be out by Friday. Blink, and you may have missed more than one major news stories. To make your life easier, we’ve rounded up some of the most noteworthy headlines of the … Read more
TikTok launched globally in 2018 and spent its first few years wearing the “Gen Z app” label like a badge the rest of the world kept handing it. Brands chasing younger audiences were the early adopters, and for a while, that demographic assumption held. The algorithm was generous. Organic reach was explosive. And the content … Read more
Influencer-brand collaboration posts (collab posts) bridge the gap between two separate audiences, merging them into a single community centered around your brand. By appearing simultaneously on both profiles, you are ensuring that every like, comment, and share is consolidated to maximize social proof and algorithmic reach. What is a Collaboration Post? Technically speaking, a collab … Read more
There’s a persistent myth in social media marketing that great visuals come down to talent or tools, and that photography styling for social media is simply a creative afterthought. Better camera. Better lighting kit. Bigger budget. If only. The difference between content that gets ignored and content that earns attention is rarely equipment. Rather, it’s … Read more
Every industry has its own language, and in the social media marketing space, there’s “paid media,” “organic boosting,” and “dark ads,” just to name a few. While they’re sometimes used interchangeably, they are far from being the same. Continue reading to learn the differences between them, plus best practices for using organic boosting and dark … Read more
In a world where AI influencers attempt to entice you into buying the latest trending product on the newest social media-based shopping site, users are craving authenticity now more than ever. Many social media users reminisce on the days of listening to two-hour-long podcasts, watching their favorite YouTuber tell a lengthy story, or reading their … Read more
It’s hard to ignore AI (Artificial Intelligence) at this point. Either you are using it, talking about, protesting it, or at least seeing videos on it constantly. The AI bubble is here and shows no sign of popping anytime soon. The topic can feel overwhelming at times with the amount of information available at your … Read more
Is All Publicity Better Than No Publicity? Brand sentiment can help us answer that question. People love having opinions, and they love sharing them on social media even more. If your brand is facing a wave of negative sentiment on TikTok or Instagram, well … yikes. Today, brands can actually measure that sentiment on social … Read more
Research Report · March 2026 8 min read We analyzed 12 brands across Instagram, TikTok, and influencer marketing from February 2025 through January 2026. The data reveals a widening gap between follower counts and real engagement — and points to the strategies that are actually moving product. If you manage social media for a haircare … Read more