admin 
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a result, Marketers need the right AEO tools to reach their audience, who are flocking to … Read more
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark on consumer search behavior, marketing strategies like generative engine optimization (GEO) are not just becoming … Read more
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing. Learn how to get the most mileage from your brand‘s owned media, earned media, and user-generated content … Read more
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment … Read more
Research Report · February 2026 We analyzed 13 brands across Instagram, TikTok, and influencer marketing throughout 2025. The findings are a wake-up call for any legacy CPG snack brand still playing it safe. 8 min read If you manage social media for a snack food brand, here’s a question worth sitting with: Is your large … Read more
When we hear the word “organic,” we usually think natural, pure, and unadulterated. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing naturally attracts your audience to your brand or business. It grabs their attention and wins them over without a brand “paying” for it. But … Read more
By Joanie Leider Raise your hand if as a social media marketer, you’ve ever heard (or said) “we want to go viral on this”. You probably have; and it’s ok, we’re guilty of it too. However, we then snap back to reality and realize you can’t just “make it go viral”. Instead of chasing virality, … Read more
Why Reddit Matters for Social SEO and Digital Marketing in 2025 Since 2005, Reddit has been a cornerstone of online communities, attracting hundreds of millions of users who share unfiltered, honest opinions in interest-based forums called subreddits. As a thread-first (not newsfeed-first) platform, Reddit offers unique opportunities for brands to engage in meaningful, value-driven conversations … Read more
Key Terms Defined in This Article SEO (Search Engine Optimization) Long Tail Keywords Keyword Optimization Profile Optimization Native Formats SEO might feel like a modern buzzword, but the practice actually has roots in rock and roll frustration. Did you know what we now know as SEO is rumored to have started in 1997 when the … Read more
It’s hard to believe we are already over a week into the new year! Why Should Marketers Plan Social Media Campaigns Early? While it may seem a bit tedious or premature to begin planning for events and holidays happening six months from now, you can never be too prepared. Consumers are doing their own planning … Read more