Social Media

I fully admit it — I love all things community. Whether it’s public, private, members-only, or something in between, I can never get enough. At the root of every community is an opportunity: to learn, to teach, to celebrate with someone, to discover something new, or to simply connect in a way that feels real.That … Read more

Though LinkedIn has been known for years as a platform for professional relationship building, brands are increasingly using the platform for brand-building and consideration. According to the 2026 Sprout Social Content Strategy Report, 35% of all social media users now maintain active LinkedIn profiles, with nearly 70% of those users interacting with brand content at … Read more

Let me ask you something that might be uncomfortable: how much of the content your brand is creating right now is essentially disappearing? You invest in the shoot. The prop styling. The copywriting. The approvals. And then you post it to your Instagram page, where maybe 10–15% of your followers actually see it — if … Read more

Outdated assumptions continue to shape strategy, influencer selection, measurement, and expectations for many brands and agencies. The result? Campaigns that underperform—not because influencer marketing doesn’t work, but because the thinking behind it is flawed. Here are five common influencer marketing myths that may be holding your programs back, along with the realities that can actually … Read more

For years, brands have treated social media as a broadcast channel — pushing announcements, promotions, and campaigns. That approach no longer works the way it used to. Algorithms reward conversation, audiences demand authenticity, and the brands winning on social are those that treat community building as a long-term investment, not an afterthought. From a social … Read more

Research Report · February 2026 We analyzed 13 brands across Instagram, TikTok, and influencer marketing throughout 2025. The findings are a wake-up call for any legacy CPG snack brand still playing it safe. 8 min read If you manage social media for a snack food brand, here’s a question worth sitting with: Is your large … Read more

By Joanie Leider Raise your hand if as a social media marketer, you’ve ever heard (or said) “we want to go viral on this”. You probably have; and it’s ok, we’re guilty of it too. However, we then snap back to reality and realize you can’t just “make it go viral”. Instead of chasing virality, … Read more

Why Reddit Matters for Social SEO and Digital Marketing in 2025 Since 2005, Reddit has been a cornerstone of online communities, attracting hundreds of millions of users who share unfiltered, honest opinions in interest-based forums called subreddits. As a thread-first (not newsfeed-first) platform, Reddit offers unique opportunities for brands to engage in meaningful, value-driven conversations … Read more

Key Terms Defined in This Article SEO (Search Engine Optimization) Long Tail Keywords Keyword Optimization Profile Optimization Native Formats SEO might feel like a modern buzzword, but the practice actually has roots in rock and roll frustration. Did you know what we now know as SEO is rumored to have started in 1997 when the … Read more