“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation and a frustrating bottleneck. In my opinion, both tools have legitimate strengths. ChatGPT – which … Read more
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns. Using AI in marketing will redefine how brands connect with consumers by using real-time data processing and predictive analytics. According to the … Read more
In times of growth, scaling a marketing team is often the last thing on a company’s mind—but that, my friends, is a huge mistake. The lean marketing team that got a business off the ground is not the one that will help it scale. Trust me; as a serial marketing team of one, I’ve experienced the fallout … Read more
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. While experimentation isn‘t new, digital marketing offers brands … Read more
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you’ve spent any time in the world of bootstrapped businesses, online startups, or the indie founder community, you already know what Starter Story is. But if this is your … Read more
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a result, Marketers need the right AEO tools to reach their audience, who are flocking to … Read more
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark on consumer search behavior, marketing strategies like generative engine optimization (GEO) are not just becoming … Read more
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing. Learn how to get the most mileage from your brand‘s owned media, earned media, and user-generated content … Read more
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment … Read more
When we hear the word “organic,” we usually think natural, pure, and unadulterated. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing naturally attracts your audience to your brand or business. It grabs their attention and wins them over without a brand “paying” for it. But … Read more